In May, Google introduced AI Overviews in Search, transforming how people find information and explore the vast content available on the web. This new feature is already changing how users engage with search, allowing them to ask more detailed questions and dive deeper into complex subjects, providing businesses, publishers, and content creators with more opportunities to be discovered.

Enhanced AI Overviews for a Richer Web Experience

Google’s AI Overviews are designed to make search experiences more efficient by offering rich summaries directly on search result pages. The goal is to help users connect with a wide range of information sources quickly and seamlessly. As users interact with these AI-driven summaries, they are visiting more diverse websites, resulting in higher-quality engagement. Users are spending more time on the sites they visit, particularly when addressing more complex queries.

To enhance this experience, Google is rolling out a new feature for desktop and mobile that displays links to relevant websites more prominently. On desktop, users can now view a convenient right-hand link display in AI Overviews, while on mobile, site icons at the top right allow users to access relevant sites with a single tap. This update is now available in all countries where AI Overviews have been launched, as well as to users in Search Labs in over 120 countries.

Additionally, Google is experimenting with integrating links directly within the AI Overviews themselves. Early results from this experiment are promising, showing an increase in traffic to publisher websites. This approach prioritizes directing users to high-quality websites while providing them with the most relevant information for their search.

New Features for AI Overviews in Search Labs

For those eager to try the latest advancements, Google has introduced two exciting features in its “AI Overviews and more” experiment, available in Search Labs.

The first feature allows users to save specific AI Overviews for future reference. This is particularly useful for recurring searches, like finding science projects for a child. Saved AI Overviews can be easily accessed again by navigating to the Interests page via the user’s profile icon in Search.

The second new capability simplifies the language of certain AI Overviews with a single tap. This feature is beneficial for those unfamiliar with a topic, allowing them to easily digest information. Both features are currently available for English queries in the U.S.

Global Expansion: AI Overviews in More Countries

After extensive testing and positive feedback, AI Overviews are expanding to six new countries: the United Kingdom, India, Japan, Indonesia, Mexico, and Brazil. Local language support will accompany the launch in each region. Google’s testing has revealed high engagement, especially among younger users aged 18-24, who appreciate the streamlined and accessible search experience that AI Overviews provide.

As AI Overviews roll out globally, Google remains committed to maintaining the high standards of search quality and safety. The company continues to refine its core systems to ensure reliable and trustworthy information.

AI Overviews are not just enhancing search—they’re opening new possibilities for how people around the world discover information online. With this expansion, more users can enjoy faster, more intuitive searches that bring them closer to the web’s vast resources.

Source: https://blog.google/products/search/new-ways-to-connect-to-the-web-with-ai-overviews/

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